LRG History

Welcome to the LRG History, a one stop place to get information on all the great LRG products. This LRG History was created to make life simpler for you when interested in preparing for a LRG clothing purchase. We hope you enjoy the LRG History and that you find exactly what you need from LRG.

Lifted Research Group was originally founded in 1999 by Jonas Bevacqua and Robert Wright, in Orange County, CA. Wright brought experience in the clothing industry to L-R-G, having worked with companies as Quiksilver, O'Neill, and Katin. Wright also contributed the resources to create the company's first samples and patterns. Bevacqua was initially responsible for the idea for the company, as well as its logo design. In 2006 L-R-G began making all of their clothing line from Organic cotton and other natural materials. Bevacqua also raised the initial startup capital from friends of his father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day in San Diego, California. In late 2005, L-R-G announced a new women's clothing line, called Luxirie. Luxirie which targets the 18-to 30-year-old women's group. The label launched in the United States and Canada in fall 2006. The company makes a large variety of clothing and accessories at reasonable prices.

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